HYBRID BRAND EVENTS

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The successful transformation into analogue and digital.

The key elements of face-to-face and online events merge into a new unity in hybrid brand events: personal and interactive elements in real spaces for visitors or in virtual spaces with online components for remote participants.

As with all brand staging, the first thing to do is to define the objectives. Is it about brand awareness, strengthening customer relationships, presenting products and/or increasing your sales?

Based on your goals, requirements and budget, we create a concept, which elements should be staged virtually and which in reality with which measures. During the later implementation we like to start with the invitation to the event and end with its success control, where we check the achievement of the set goal. Here, too, we prefer to use digital service applications.

One thing is for sure: Hybrid events enable you to reach a wider audience and still achieve sustainable experiences for all participants.

Your advantages at a glance:

Combination of live and online strategies
Combination of live and online strategies
Activating the advantages of analogue and digital
Activating the advantages of analogue and digital
Visitor has free choice of participation
Visitor has free choice of participation
Reaching a wide audience
Reaching a wide audience
Transformation of new worlds of experience
Transformation of new worlds of experience
Success control of physical and online visitors
Success control of physical and online visitors