Digital Brand Worlds - Trend in Brand and Product Communication
"We need a solution to strengthen sales and marketing in the long term and equip them for the challenges of the present. This is the requirement that we have already been increasingly receiving from our business customers before Corona's global expansion.
After all, the challenges are manifold and are not limited to reduced travel budgets. It is about individual customer needs and the communication of important innovations to specific target groups. Digital brand worlds are therefore much more than a short-term alternative to cancelled trade shows. The benefits of our solutions are much greater.
You can meet information and communication needs in the phases between trade shows, before and after events, but above all whenever a customer wants to. That's why we always design and develop digital brand worlds in dialogue with our customers in a targeted and precisely tailored manner. Individually, we combine our modules for communication and product presentation with brand-compliant design and user friendly design.
In this way, we not only provide information for specific target groups, but also create an individual dialogue and an inspiring experience. A new, important touchpoint of the Customer Journey for marketing and sales.
We have already successfully created digital brand worlds that can be updated and expanded over the long term and temporarily used as a platform for hybrid events - including the evaluation of visitor behavior and key areas of interest.