KECK and SIMONA Group at K 2022

KECK designed a particularly customer-centric exhibition for the SIMONA Group‘s presence at the world's leading trade fair for synthetic materials, K 2022, in Düsseldorf. The manufacturer and development partner in the field of thermoplastic materials wanted a booth concept that evokes values such as sustainability and recycling, as well as associations such as those of chemical reactions, transformation and dynamic processes. The KECK team chose unconventional architectural shapes with folds and polygons to transport these concepts. The visitor discovers the SIMONA Group's range in various areas dedicated to the diverse areas of application. The digital product presentation route running through the exhibition in black ensures optimal interaction with visitors. As part of the all-round concept, the KECK also advised the SIMONA team on hybrid exchange formats and the online part of the trade fair presence.