Live & hybrid - the trade fair presentation of the Brückner Group at Chinaplas 2021
In 2021, Brückner Maschinenbau will celebrate its 60th anniversary. 40 years of successful presence of Brückner in China are also a reason to celebrate. So Chinaplas 2021 in Shenzhen became just the right place to do it.
The anniversary marked the group appearance of the Brückner Group with the companies Brückner Maschinenbau, Brückner Servtec, Kiefel and PackSys Global. On an area of 380sqm, the supporting motto was staged via the two 17x2 meter LED walls in the hanger.
Due to Covid restrictions, no one could travel from the headquarters in Germany and so the stand was planned as a hybrid event. Live broadcasts from Germany, filmed in Kiefel and Brückner's in-house studio, were not only transmitted to the meeting rooms, but also to the large LED presentation area in the center of the stand for visitors.
The brand staging in Brückner's authentic design was designed and planned by KECK in Germany and implemented on site by KECK ASIA in premium quality.
The challenge of integrating Kiefel's machine, the KMD78, with its peripherals and a length of around 16 meters suitably into the stand design, while still creating sufficient presentation and hospitality space, was mastered with flying colors. The zoning into machine and product area and the adjacent hospitality area, designed in an inviting warm tone, allowed a detached communication.
A clear, sovereign staging to present the technological competence of the Brückner Group for recycling and efficiency increases in the plastics industry live and convincingly to the trade visitors