Stay Safe Solutions of KECK – enable the "new normal" of brand staging
Covid-19 not only causes a new situation in the short term. In the course of the corona loosening it is now necessary to prepare well for the return to a new normality. For this purpose, it sometimes requires more than quickly created provisional solutions.
Under StaySafe Solutions KECK offers concepts and measures to minimize the risk of infection, so that personal and emotional encounters between people and people with brands are possible again. Architecture and design in combination with hygiene concepts, guidance systems, flow charts and distance rules guarantee the highest possible safety.
With Show Safe, Work Safe and Visit Safe, KECK concentrates its product range on three essential areas: Trade fairs & Events, Office & Branded Home-Office and Foyer & Lounge.
The security concept of Show Safe Solutions not only includes realizations for the event itself, but also includes the equally important phases before and after. After all, it is important for the exhibitors and organisers to achieve their important strategic corporate goals in these difficult economic times.
The additional use of KECK's Digital Solutions strengthens the brand communication by realizing the encounters with the target group not only physically but also virtually - with Digital Brand Worlds or Online Brand Events. The Digital Service Apps support the realization of the live and digital events.
Due to the lockdown of public life, the protection of their own staff has become more important for companies. Whenever possible, employees were sent to the home office. Together with the ideas of New Work and the leap in digital communication, the working environment of the employees will certainly change permanently.
Open-plan offices will rarely be able to be used unchanged with the current distance rules. Shared desk models require specific usage and cleaning concepts. The increasing use of home offices will require equipment that is in line with health care and, instead of providing insights into the private lives of employees, fulfils their role as brand ambassadors. Under Work Safe Solutions, KECK offers long-term, high-quality solutions for these challenges.
Business visits to other companies have so far come to a virtual standstill, and private visits to clinics have even been prohibited. Both are now increasingly possible again. Instead of temporary interim solutions, KECK's Visit Safe Solutions enable the return of public traffic. Especially clinics receive from KECK a detailed overall system to reduce the risk of infection of visitors and patients. KECK has already passed a first live test in cooperation with the Rems-Murr Clinics.
When taking a longer-term view, it becomes important again that not only the health care of the company visitors is ensured, but that the brand experience in all affected rooms - from the foyer, reception, lounge to the meeting rooms - still corresponds to the company's claim. Both have to be planned and realised in a CD-compatible manner.
In all solutions, the focus is on people - their security, their desire for closeness and real experiences. We create the space for this.