Today, textiles are a high-tech product - and the threads that hold everything together have to meet more demands than ever before. The sewing threads from A&E Gütermann contain the know-how that has been steadily growing for over 150 years.
At Texprocess 2019, the presentation of Gütermann's expertise and the resulting premium quality of the sewing threads for the target group from industry and automotive was the focus of the trade fair presentation. Based on the new advertising campaign, the visually appealing motifs were highlighted on the plain white background with a black edge and backlighting. In combination with the aesthetic product presentation and the backlit logo, communication was clear: Welcome to the world market leader for premium sewing threads.
With the "Sustainability at Texprocess" programme, the leading international trade fair for the clothing and textile industry focused for the first time on the sustainability approaches of its exhibitors. After a positive assessment of its sustainability measures, A&E Gütermann was also part of this trade fair programme. The innovative company has been making an active contribution to the continuous improvement of its ecological footprint for years.
In addition to the Mara rPET special thread made from recycled PET granulate and the threads made from Lyocell, a cellulose fibre that simply rots, the presentation of the conductive thread was particularly well received by the visitors.
In the end, Fabian Laukhardt, Head of Marketing Industry Europe at Gütermann, was pleased not only about the extraordinary quality of the brand presence, but also about the quality of the leads at Texprocess.