After the first day of the Chillventa 2016 trade fair, KECK staged an emotional customer evening with the BITZER global management team. The event, held under the slogan “Closer to you!”, took place in the NurnbergConvention Centre.

Customer evening of Bitzer at Chillventa 2016 in Nuremberg


The company, which specialises in refrigerating and air conditioning technology and is headquartered in Sindelfingen, Germany, is rooted locally yet has a global presence: BITZER SE with 44 subsidiaries and over 3,400 employees is represented in more than 90 countries. This customer proximity was duly celebrated during the customer event. 

Straight away during the first show act, guests and employees came together in an elated rhythm to Queen’s “We Will Rock You”. An emotional as well as visually imposing event for the approximately 700 participants. During the song, the crowd clapped their LED sticks together in sync. With each clap, the sticks flashed green. Everyone felt like part of a greater whole – in line with the pledge “Closer to you”.

The slogan provided a common theme through the event (as is normal with BITZER): communicative, creative and staged; with displays, presentations, show acts, decorations as well as catering. The continents in which BITZER is located – Asia, Australia, Africa, Europe, North and South America – were represented at the centre.

Photo: Napoleone-Andy Buchwald