For our long-standing customer BITZER, the world’s largest independent manufacturer of refrigerant compressors, KECK created a new trade fair CD for global use on the occasion of Chillventa 2014.
The memorable appearance was further enhanced for Chillventa 2016 through additional staging and media elements.
FOCUS ON COMMUNICATION
Could the successful event from 2014 be topped? The KECK team resolved this challenge by – among other means – modifying the communication zones and utilising current media technology.
Thanks to the approximately 100 m² larger exhibition space, the open double-decker design now formed the centre of the exhibition stand as a pure communication zone. Product worlds for air conditioning technology and for refrigeration technology were realised on the two heavily frequented outlying areas.
What was completely new and used for the first time was the conceptualisation and realisation of the IQ cube to impart a long-lasting customer experience. The fascinated visitors – wearing VR goggles – embarked on an interactive journey of discovery through the product world of BITZER amid a graphically simulated city. They could delve deeper into the specific benefits using a special microsite accessible via the provided touchscreens.