BITZER, one of the leading manufacturers of refrigerant compressors, expects a harmonised corporate appearance worldwide, and in the process has a decidedly high expectation when it comes to quality and design.
This exceeds the general standard benchmark on other continents, meaning that the KECK INTERNATIONAL team needs to carry out exact supervision.
LOCAL PROJECT PLANNING – GLOBAL STAGING
In 2014, trade fair visitors experienced the première of BITZER’s new brand staging at Chillventa in Nuremberg. The core element was the five-metre-high, convex-shaped walls on two sides. To ensure that the outward appearance is identical worldwide, KECK developed its own manufacturing system. The walls were produced in duplicate to start with – for Asia as well as for Europe and America.
In being at the vanguard of its industry, BITZER has always the same requirements when it comes to a trade fair – irrespective of its location. However, it is important to be aware of the peculiarities of the market in addressing and looking after customers.
In this context, it is paramount to plan a significantly larger area for customer discussions with catering for a trade fair in Brazil, where the opening hours are from afternoon until late evening.