It was already quite clear during the first briefing in 2011 that a successful partnership was underway. Matthias Klein, Chief of Design at Eisenmann AG, designed the concept for the new stand at the HMI trade fair. The next step was to work out the fine technicalities of implementing and perfecting all details for the trade fair. The concept also had to be adapted for participation in further national and international trade fairs, such as REW 2013 in Istanbul.
The global player's new appearance
In keeping with its position in the market and as one of the leading international system providers of surface and environmental engineering, material-flow automation and high-temperature processing technology, the EISENMANN stand presentation is also globally innovative, memorable and high-quality.
The black branded wall with the red backlit logo ensures swift recognition of the company, even with smaller stand areas. It is distinctively made the focus by the otherwise clear structure and bright interior design.