The previous architecture concept for the international trade fair Control in Stuttgart delighted FARO so much that it was retained for longer than planned. In the seventh year, the innovative 3D measurement system specialist wanted its brand appearance to be developed further in a new, consistent manner – and placed its trust here in the tried-and-tested collaboration with KECK.
Completely different in its 7th year
In this vein, the new concept underlined the brand's clear positioning. With perfect long-distance visibility, the logo friezes on both sides of the two-storey consultation area enabled the open stand architecture to shine.
At the same time, the products were able to be showcased perfectly at the work stations in the form of columns and large-scale graphics. Backlit photographs portraying the specific industry applications enabled the target group to be addressed directly.