The Joyson Group is one of the 40 largest automotive suppliers worldwide. After a new, impressive stand design at the Auto Shanghai, an even more attractive brand presentation was also to be shown at the IAA.

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Dr. Andreas Bartelt, Director Sales & Marketing, and Christine Meisinger, Senior Marketing Specialist from Joyson Safety Systems
"Everything really worked great in the planning phase as well as in the construction and dismantling phase. The feedback on the stand was consistently positive. We really enjoyed working together."

Positive customer feedback for Joyson at the IAA

With a new, attractive stand, the group presented itself for the first time with a double-decker stand. The aim was to unite the companies Joyson Safety Systems, Preh, Preh Car Connect and Joyson Quin under the umbrella brand Joyson Electronics. The broad product portfolio across the brands was divided into the Safety, Electronics and Components divisions in order to present them clearly and attractively to visitors. The message of the group was communicated, visible from afar: "Win the Future with Intelligence".

At the central entrance, which provided clear visitor control, the newly developed JSS Demonstrator brought the various developments and product applications to life for visitors. Two videos were shown alternately on the large LED surface.  

The clear and logical route through the product world made it easier for trade visitors to keep an overview and find their way around easily. Due to the sensitivity of various exhibits, meticulous attention was paid to the use of antistatic materials to safeguard their functionality.

The product presentation took place in the proven manner, on white high-gloss painted pedestals, which allowed access and operation of all exhibits. The accompanying high-quality glass steles in anthracite provided the essential information.

Efficiency, clarity and premium quality were the common themes of the presentation and gave visitors as well as the employees of Joyson Electronics the feeling of being in a showroom.

The service rooms located on the ground floor and the hospitality zone complete with Joyson world map for those making brief visits and consultants encouraged Techtalks in a relaxed atmosphere.
The upper floor was completely dedicated to catering and meetings and offered first-class customer service with the large bar and a sushi counter. The catering zone featuring warm wood tones created the pleasant feel-good atmosphere. In contrast, the meeting rooms were implemented in a semi-transparent design using lots of glass. They allowed private conversations and presentations without creating the feeling of being separated from the rest of the production.