KECK GmbH invited its customers and business partners to a Keck Forum for the first time from 8 to 10 June 2016 in keeping with the motto "When the wind of change blows, some build walls while others build windmills", the visitors discovered that not just the name has changed since the renaming of the company at the beginning of the year.
INSPIRATION FOR THE FUTURE
The KECK Forum began on all three days with a visit to the newly designed KECK World at the company's headquarters because as the motto says, it is important to adapt to the significant changes in the world and reinvent oneself as a company. KECK has done this and the new corporate philosophy is tangible in the KECK World. It is an inspiring world of brand experiences, an informative showroom and a creative workplace. The company stages the new KECK brand and conveys its own brand management expertise here.
For the 300 guests, among them several marketing and sales experts representing well-known companies, there were many different topics to discover – from innovative lighting presentations to exciting brand and product staging as well as media production trends.
The guest speakers were a special highlight each day. Both informational and entertaining were the exciting presentations, personal storytelling, brand experiences at trade fairs through gamification and communication media, and the life “beyond mediocracy”.
Just like any KECK event, the company's own one was also planned and realised professionally by all teams. The sparkling eyes and enthusiastic praise from the inspired visitors conveyed their thanks for the company's tireless efforts, which coincided with the first trade fair season of the year. The KECK Forum will take place again in the future due to the popularity of this event. The employees and their families were rewarded with a BBQ the following day.