KIESELMANN FLUID PROCESS GROUP
In over 80 years of company history, KIESSELMANN has established a leading position in the manufacturing of stainless steel process fittings and systems for the food, chemical and pharmaceutical industries. Today, the KIESSELMANN Group works in three complementary business segments. Components and valve technology from KIESELMANN, some featuring electronic control and monitoring systems, are amongst the highest quality products in the industry.
VIRTUAL TOURS AND REAL SUCCESS
“Countless contacts and new, promising projects” is how Klaus Dohle, Managing Director of KIESELMANN FLUID PROCESS GROUP, positively summarises his company’s experiences at drinktec 2017.
How was this tremendous success made possible? The companies KIESELMANN, KIESELMANN Anlagenbau, RIEGER Behälterbau, GUTH Ventiltechnik and AquaDuna were looking for a new, distinctive trade fair design for the FLUID PROCESS GROUP. A design concept that not only highlighted the products and services of the individual companies, but also demonstrated the bundled strength of the entire corporate Group. The “feel-good experience” of the stand visit also should be strengthened through the stand’s architecture and furnishings.
KECK staged the Group’s success story by creating a virtual reality experience of a current project. For the three-dimensional experience, KECK constructed a special lounge area at the trade fair stand. With the help of virtual reality headset, visitors were able to enter the 3-D animation and move through a fermenting cellar dotted with various information points.
The computerized 3-D glasses created the impression of being beamed from the Kieselmann trade fair stand in Munich to the fermenting cellar at the Doppelleu Brewery in the Swiss city of Winterthur, which is about 300 km away. “An absolutely amazing experience and an impressive system,” said one of the many visitors after completing the KIESELMANN Virtual Reality Experience.
In addition to the virtual reality offer, Kieselmann also introduced a number of new products, which were harmoniously integrated – yet still effectively staged – into the design of the trade fair stand.
Creating an optical contrast, a visitors’ lounge was constructed behind the reception area inside the trade fair stand. With its warm wood tones, the lounge created a personalised atmosphere for conducting various discussions as well as bridged the gap to the final products – namely beer and soft drinks produced in the Kieselmann systems. Behind the bar counter, there was a special eye-catcher affixed to the wood panelling – a map of the world consisting of 995 pipe sections manufactured by Kieselmann.