MAPAL is an internationally leading supplier of precision tools for metal processing. KECK is supporting the company with its worldwide trade fair presentation: the outward appearance newly designed by Keck celebrated its première at EMO 2013 and has been adapted, planned and realised at trade fairs worldwide since then.
A presence on several continents at the same time
The concept has been implemented outside of Germany for the first time at the International Manufacturing Technology Show (IMTS) in Chicago and at the world's oldest trade fair for tools, BI-MU in Milan. The concept included a clear, high-quality brand design in high-gloss white through to a warmer ambience in the communication area. The company's appearance at the fair stood out significantly from the competitors' exhibits, and was met with great approval among the numerous visitors.
This is one of many reasons why MAPAL is looking forward to the coming months with optimism.