Parker Hannifin is uniquely positioned to supply solutions for many of the world's greatest technical challenges in drive and control technology with its comprehensive range of technologies. The signposts aided the plethora of visitors – buyers and engineers from machine manufacturers – to discover Parker's trade fair stand at Hannover Messe and experience the technology divisions that may increase their productivity and profitability.
Path to Success
The slogan was implemented by the Bestzeit agency across all aspects of the trade fair and communication concept:
from the path itself, leading through the stand and connecting the product areas with one another, through to the signposts and the key Path to Success visual element at a higher level. Attractive, modern and clear – that is the quintessence of the new appearance. At the same time, important elements of the existing corporate design were integrated in such a way as to ensure that the Parker brand is continued to be recognised.