Preh

Preh GmbH is one of the world's leading automotive suppliers of control systems for vehicle interiors. The electronic specialist with a corporate tradition of more than 95 years has been part of the Chinese Joyson Group since 2012. It has a turnover of around € 1 billion with more than 7,000 employees.

KECK supports the group not only with its worldwide brand staging at trade fairs, but also with major innovative exhibitions at customers' sites.

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Ronald Schaare, Head of Marketing Department, Preh GmbH
Ronald Schaare, Head of Marketing Department, Preh GmbH
"The design with bright light walls helped to make the innovative presentation at our customer BMW a highlight in the truest sense of the word."

LEARNING FROM SUPPLIERS

The technical heart of the automotive manufacturer beats in the BMW Group Research and Innovation Centre, the FIZ for short. Around 9,200 employees develop vehicles and technologies of the future here for the BMW Group.

BMW gives selected innovative suppliers the opportunity to presents their latest technologies directly in the FIZ.

KECK developed an inviting communication platform with a special lighting concept for the atrium of the FIZ for PREH. Large light walls for the various product islands quickly led the developers to their respective focus of interest: car HMI, E-mobility and sustainability. They were able to find out about and discuss the precise details at the product pedestals. Both were met with great interest.