Due to the requirements and technical innovations, products are becoming more and more complex. Particularly in the B2B industry, the need to communicate the product’s contents and advantages to the target group in a more vivid and tangible way has increased exponentially.


In the battery process chain, the laser is a key tool. TRUMPF Laser und Systemtechnik's goal at Europe's leading trade show for advanced battery manufacturing and technology, The Battery Show Europe 2019, was to demonstrate to visitors how connectors, connections and contacts in battery systems can be splash-proofed, cleaned and permanently joined.

It was exciting for the KECK team to develop a representation of the process flow in battery/rechargeable battery production in adaptation to the existing trade fair design manual. Since TRUMPF Laser- und Systemtechnik exhibited at the trade show for the first time, there was still no experience to fall back on.

Working in close collaboration, a solution was found in which graphic, design and constructive elements complemented each other perfectly to create a uniform message in the room. This result was clearly evident from the positive feedback provided by the visitors.