UHLMANN und HARRO HÖFLIGER

For several years, Uhlmann Pac-Systeme and Harro Höfliger – two specialists in packaging solutions – have worked together to offer optimal customer solutions. For KECK, that means: Two professional engineers, two product portfolios, two brands, two messages – and ONE trade fair stand at interpack 2017 in Düsseldorf

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Bärbel Kroll, Marketing Specialist, Uhlmann Pac-Systeme GmbH & Co. KG
"Current machines and services, and new issues such as digitalisation, combined in an attractive and modern stand design covering limited exhibition space – these were the biggest challenges for us at interpack 2017. And we succeeded.
The interpack was a great success in every way! With KECK, everything ran smoothly, from the planning stages to the set-up and dismantling of the stand. Uhlmann and KECK are connected by a long lasting partnership. KECK employees, our fitters and the Uhlmann trade fair team are a well-established team. We all pull together to solve problems.

We are very happy to have such a competent and reliable partner like KECK, and look forward to many more exciting challenges."
Andreas Streicher, Director of Creative Marketing, and Denise Dreher, Head of Distribution Marketing, Harro Höfliger Verpackungsmaschinen GmbH
"As a marketing team, we are constantly challenged to showcase our multi-layered expertise in solving technical problems at the interpack trade fair. Giving a homogeneous overall effect to the presented business sectors on a restricted surface area of 500 m² requires a great deal of skill.
Our joint mission was to visually enhance the Harro Höfliger brand. The focus was on a direct approach for existing customers and potential new customers alike.

This scheme was purposefully pursued and successfully implemented in collaboration with KECK. We created an optimal exchange platform – yet another new milestone in the brand communication of Harro Höfliger."

HOMOGENEOUS APPEARANCE FOR TWO INDIVIDUAL MESSAGES

The secret to a stand which is perceived by visitors as being a joint venture by two companies is a harmonious trade fair presence, which at the same time gives both companies sufficient space to present themselves individually and memorably.

KECK staged this collaboration in a homogeneous architecture and design concept with a fresh, cool look. This was particularly striking in the entrance of the central two-storey structure with high brand walls. On the top floor, both companies created sensible synergies in an openly-designed area for communication with visitors. On the ground floor, there were two individual brand worlds.

Under the slogan “360° YOU”, Uhlmann is completely focused on the visitor. With intelligently coordinated products, services, solutions and pioneering innovation, they were optimally supported in all aspects of pharmaceutical packaging. The KECK concept combines this promise, the innovations and the new machine design into a clear, standardised live communication method.

Long axles in blue and white, which on the one hand reflected the new machine design, and on the other hand separated the communication and experience areas. Testimonials, an extended bar, a central axis with themed stations – a blue thread goes through the stand and offers visitors a 360° experience.

For more than 40 years, Harro Höfliger has supported its customers as a system partner, from the laboratory stage to the production and packaging lines – always with the slogan: ALL YOU NEED. The development of innovative solutions starts – often in collaboration with the customer – with an initial idea.

This brand element – the head of Harro Höfliger – was presented three-dimensionally, analogously and medially, in order to tell our story to visitors in a lively way. This turned the stand into a real eye-catcher. The new image trailer, which was built right in time for the start of the trade fair, effectively flanked the new brand communication at strategically selected points in the exhibition area. Combined with displays of realised customer products, this created a very rounded overall impression. Other highlights included the VR room with 3D glasses, and the robot show, which put innovative product developments in the limelight.

Ultimately, the long lasting partnership between the two companies has once again proven successful, thanks to the high level of interest of the numerous visitors, and the cost-effective realisation of collectively used constructions.