For over 10 years now, Uhlmann, one of the world’s leading system providers for the packaging of pharmaceutical products, has demonstrated practice-oriented and ground-breaking solutions at Pharmazing Days. The in-house exhibition, which is held at the company’s headquarters in Laupheim (Germany), presents the ideal platform for the company to present its own brand: with a broad spectrum of services based on the example of the intelligent interaction of people, machines and processes, top industry decision-makers, and supported by KECK.
International event in the midst of industrial style and start-up ambience
In 2019, in line with the topic “Solutions beyond packaging”, Uhlmann presented both its own portfolio of services along with interfaces within the entire value chain. It also displayed the expertise of the Excellence United partners Bausch+Ströbel and Harro Höfliger, whose events also could be attended. The three-day, international exhibition was rounded off with high-calibre specialist lectures. In this manner, the event was very much aligned to the wishes and needs of the visitors.
One of the challenges of the architectural concept was to create a visually cohesive exhibition of the manufacturing hall’s most diverse properties, including a former high-bay warehouse with a staggered level. Instead of hiding the industrial building structure, the structure was used to create a unique atmosphere through the contrast of brand elements and existing installations, as is found in the industrial style.
Through an offset in the room depth, the area therefore became an extraordinary innovation centre: The vestibule of the Digital Lab provided the ambience of a start-up, the staircase became a laid-back communication area, and, finally, the professional, media-supported auditorium made a solid impression. The individual light staging for each room rounded off the targeted communication-initiating architecture.
Guests could see and feel the change at Uhlmann: here you can find a global solution provider offering an entire spectrum of services – from machines to services, and including digitalisation of production processes.
Copyright Fotos: Uhlmann