WANZL

A spacious sports arena with a stylish tartan track incorporating the corporate architecture was created to provide an eventful stroll through the product and shopfitting world of Wanzl.

Zitat Bild
Gottfried Wanzl, Chairman of the Supervisory Board of Wanzl GmbH & Co. Holding KG
Gottfried Wanzl, Chairman of the Supervisory Board of Wanzl GmbH & Co. Holding KG
"I am personally thrilled how well we're being received here at the fair. This integral design concept will certainly contribute to our success at the fair."

CHAMPIONS IN THEIR OWN ARENA

Visitors immerse themselves in the world of Wanzl when they walk through the impressive entrance portal with its skywalk. The clear structure and harmonious interplay of the wide range of products is a challenge that KECK and Wanzl Shop Solutions mastered together in order not to overwhelm visitors with too many impressions.

The 14 show boxes were transformed for different shopfitting sectors, each in an alluring sensory world for the outdoor, fresh product, beverage, cosmetics, food and special assortment segments. 500 different surface materials alone were used for the individual development.