The foundation for Warema’s trade fair staging at BAU 2019 created the uniform brand experience for visitors and underscored the company’s positioning as the leader in sunlight management. The main focus was thereby on the target group of architects and planners.
Target-group oriented feel-good design
As a result, KECK adapted the scalable trade fair concept it used at the 2018 R+T trade fair to reflect the new stand conditions. In addition, KECK also designed the external branding and the product staging in a recognisable way thereby providing the visitor with clear orientation. The communication area was positioned in the interior of the stand, where the KECK team developed a particularly feel-good design for architects.
In line with current living trends, a comfortable and hospitable communication area was created using warm wood tones that contrasted with the modern concrete look of the wall. Decorations including white living accessories, modern lamps and hanging plants created an inviting ambience that perfectly harmonised with Warema’s premium products. The result spoke for itself: all target groups felt welcomed at the stand and in the communication area. Positive and constructive meetings were enjoyed by all parties.